We're Here to Simplify Complex
Customer Processes

Both businesses and their customers want the same thing: to get things done. But customer-facing processes that rely on partial, siloed and legacy solutions just don’t work.

Lightico makes it easy to digitally complete entire processes with swipes and selfies so businesses and their customers can move forward fast.

 
 
 
 
 
35
%

Higher FCR

25
%

Reduction in AHT

15
%

Higher NPS

A Word From Our CEO

Customer-facing processes can be easy, secure and complete. A fully digital and streamlined frontend allows entire customer journeys to be completed quickly so businesses can focus on adding higher-value activities – not chasing customers for signatures and forms.

Our Story

Lightico’s on a mission to help businesses digitize their customer interactions.

And we’ve only just started.

2015

Lightico is founded by a group of friends: Zviki, Omri, Justin, and Vladimir.

Their first office is Justin’s living room (Justin’s wife begrudgingly accepts).

2016

Lightico onboards its first customer, Espresso Club, for document collection and ID verification.

 
2017

Pre-seed funding is secured, allowing Lightico to further expand its product offerings.

2018

Lightico raises a VC-backed seed round, and Tel Aviv headquarters are established.

Lightico builds out its executive team as it transitions from an SMB product to an enterprise-grade solution.

2019

Lightico raises Series A round and establishes offices in NY.

First entry into the financial services industry.

2020

Lightico reaches 50 employees and 100+ office plants while passing 200 customers.

 

2021

Lightico reaches 100 employees.

Emerges from the Covid-19 crisis with a $27 million Series B round secured.

2022

Changing the face of consumer interactions while having fun, one Lightico session at a time.

2023

Lightico completes its acquisition of Wales based Customer Journey solution Vizolution Ltd.

Executive Leadership

Zviki Ben Ishay

CEO & Co-Founder

Justin Josh

CTO & Co-Founder

Omri Braun

COO & Co-Founder

Bill Safran

Chief Strategy Officer

Avi Lousky

EVP Product

Richard Grey

EVP EMEA

Jeff Dobo

EVP North America

Rhydian Perry

Global VP Operations & DPO

Shani Kotzer

Global EVP HR

Toni Kemp

VP HR EMEA

Gaby Young

VP Marketing

Liran Assulin

VP Engineering

Moris Malka

VP Strategic Partnerships

Howard Schulman

VP Go to Market

Gabi Berger

VP Global Support

Gareth Davies

Group Finance Director

Shelly Myers

VP Customer Success EMEA

Rhydian Perry

Global VP Operations & DPO

Zviki Ben Ishay

CEO & Co-Founder

Zviki founded Lightico after 17 years of helping businesses improve the way they service and sell their customers – with an emphasis on using technology to simplify customer journeys.

Zviki has done this in several roles and from many angles including fostering effective interaction management, compliance assurance, and customer delight.

Justin Josh

CTO & Co-Founder

Justin brings a strong R&D and product background as Lightico's CTO. Prior to founding Lightico, Justin was the VP R&D at Bynet Data Communications. Before that, he spent six years leading the product team at Netcom.

Omri Braun

COO & Co-Founder

An entrepreneur for many years, Omri has been involved in the establishment of many startup companies, both in a co-founder and advisory capacity.

Bill Safran

Chief Strategy Officer

Bill has over 20 years of experience managing and growing software businesses serving the financial services and telco sectors. Previously, he was CEO and co-founder of Vizolution, which was acquired by Lightico in 2023.  Bill earned his MBA from The Wharton School.

Avi Lousky

EVP Product

Avi brings a strong enterprise product background to Lightico. Prior to Lightico, he had a brief stint as product manager at Verint. Before Verint, he spent nearly 14 years in several managerial roles at NICE. Avi earned his MBA from Tel Aviv University.

Richard Grey

EVP EMEA

Richard is an energetic customer experience champion with a proven track record in sales, professional services, and customer success. Having worked within a number of SaaS technology companies from very early stages, he has gained wide knowledge in a number of different disciplines.

Jeff Dobo

EVP North America

Over the past 18 years, Jeff has built and led enterprise sales teams and comes with an exceptional track record of delivering results in highly competitive environments while fostering key partnerships with leading global technology innovators. Having spent the majority of his career with large global corporations, Jeff’s expertise consists of many layers including sales, operations, finance and marketing.

Rhydian Perry

Global VP Operations & DPO

Rhydian is a seasoned senior manager with more than two decades of experience leading high-growth startups. He possesses a proven track record of successfully delivering customer-centric solutions, implementing robust information security frameworks, and effectively managing organizational change. Rhydian excels in establishing and enhancing operational processes to uphold standards of excellence in performance and service delivery.

Shani Kotzer

Global EVP HR

Shani is both a doer and a people's person. She co-founded the biggest SW placement company for the tech industry, which was acquired in 2015 by Matrix. She has extensive experience managing teams and TLs and establishing companies' cultures and values.

Toni Kemp

VP HR EMEA

With over 30 years experience in Human Resources as a generalist practitioner holding a number of executive positions Toni is a highly motivated, multi-skilled and adaptable Human Resources Professional enabling her to mitigate risk to both the business and its people.

Prior to the acquisition of Vizolution she was responsible for all aspects of organisational and transformational change.

Toni was invited on a number of occasions as a guest lecturer at Bath University where she delivered a session on Managing People, Strategy and Practice for students completing their MBA in Human Resources.

A key driver for diversity and inclusion within the business Toni is keen to attract more woman and under represented groups in tech into the business.

Prior to joining the business she was Vice Chair of the Board and Chair Personnel Committee at Cardiff YMCA Housing Association and is a current trustee of Purple Heart Wishes

Gaby Young

VP Marketing

Gaby Young is Lightico’s VP Marketing. With a strong background in marketing communications, business development and branding, her career spans over several industries including SaaS software, eCommerce, healthcare, non-profit and agency work. Gaby has deep knowledge of identifying and developing high-impact campaigns and possesses strong abilities to plan strategically, execute large-scale projects, develop ideas and automate processes to drive brand awareness, demand and revenue. Gaby is also an expert in connecting relevant companies within her extensive network and developing valuable business relationships.

Liran Assulin

VP Engineering

Liran brings 14 years experience in building and leading both on and offshore development and automation teams. Prior to joining Lightico, Liran led the backend group in Cynet security for over 6 years and headed up the development of their XDR platform. Liran has extensive experience in cloud technologies, architecture and scale considerations in SaaS environments.

Moris Malka

VP Strategic Partnerships

With years of technology background, Moris found his passion in building ecosystems for SaaS companies. His strong interpersonal skills and love of relationship building, drives his mission to develop strategic relationships of technology alliances and impact revenue growth by identifying and onboarding global resellers and referral partners.

Howard Schulman

VP Go to Market

Howard is an experienced marketing executive. As the Vice President of GTM (Go to Market & Revenue Operations), Howard is responsible for overseeing various functions, including marketing & sales operations and GTM motions, product strategy, and insights. He possesses a deep understanding of Lightico's market landscape and leverages his expertise to drive impactful campaigns that deliver results.

Gabi Berger

VP Global Support

Gabi Berger is an accomplished leader in Customer Success and Support with extensive experience in SaaS organizations. Renowned for her ability to resolve challenges, enhance customer satisfaction, and optimize operational performance, Gabi has a proven track record in designing and managing cross-departmental projects, teams, and services.

Her expertise spans Customer Service, Implementation, Training, Retention, Support, and Account Management. Gabi excels in hiring, training, and managing talent, deploying organizational procedures, and characterizing and implementing CRM systems to drive efficiency and results.

With a customer-first approach and a passion for operational excellence, Gabi is committed to delivering value and fostering lasting partnerships.

Gareth Davies

Group Finance Director

Gareth leads our talented financial team, providing financial insight, direction, and ensuring high standard of financial control and compliance. After completing his accountancy training while working at Fresenius Medical Care, Gareth has held a number of leadership positions, predominantly in finance, but also covering operations and general management.

Shelly Myers

VP Customer Success EMEA

Shelly Feld Myers is responsible for managing a diverse portfolio of clients across the EMEA region and driving growth through value-focused strategies. With a strong background in building customer-centric teams and delivering successful solutions, Shelly has held senior roles at WalkMe, Yotpo, and LivePerson. She is passionate about enhancing customer experiences and fostering long-term partnerships.

Rhydian Perry

Global VP Operations & DPO

Rhydian is an experienced senior manager who has led rapid growth startups for over two decades. He has a solid track record of delivering customer-focused solutions, ensuring information security, and managing business change. He is skilled at establishing and improving operational processes to achieve high standards of performance and service quality.

Awards and Recognition

G2 High
Performer

App of the year

DEVone Partner
Award Winner

Most Promising
Banking Technology

Enterprise tech
Recognition

Member

Best Partner in
Digital Domain

Member

Partner with Us

Leading companies partner with Lightico to streamline sales and service processes for some of the world’s top brands. You too can help your customers digitally transform their connections with their end-customers so they can see benefit from fast and complete interactions.

Become a partner

Who We Are

Our energetic, innovative, and success-oriented team works hard to ensure that the world’s largest companies are empowered to digitally complete their end-customers’ journeys.

Join the team
starts logo

"Great tool to expedite customer service"

The most helpful thing about Lightico is the fast turnaround time, The upside is that you are giving your customer an easy way to respond quickly and efficiently. Lightico has cut work and waiting time as you can send customer forms via text and get them back quickly, very convenient for both parties.
starts logo

"Great Service and Product"

I love the fact that I can send or request documents from a customer and it is easy to get the documents back in a secured site via text message. Our company switched from Docusign to Lightico, as Lightico is easier and more convenient than Docusign, as the customer can choose between receiving a text message or an email.