Say Goodbye to T&C Scripts

Terms and conditions refer to regulations that users must agree to abide by to access a service. Terms and Conditions (T&Cs) are also sometimes referred to as Terms of Service, or Disclaimers when referring to website usage.

A Privacy Policy explains to customers how the company will be using their personal information, what measures the company has taken to keep it safe, and how they can exercise their rights over their data.

On the other hand, Terms and Conditions delineate expectations from both the customer and the company. It’s a kind of contract that can manage customers’ expectations, protects the company from legal liability.

Terms and conditions are highly recommended for any company that offers a service. By setting clear expectations for usage, companies set the groundwork for banning abusive or spammy behavior. Clauses can even be added to terminate and ban abusive users.

In addition, terms and conditions limit the company’s liability for certain kinds of errors, particularly those that are present on a website.

Finally, terms and conditions often introduce a governing law clause that gives validation from the jurisdiction the company is registered in.

Digital Terms and Conditions are certainly legally enforceable. But that’s provided that they are conspicuously presented. If they aren’t, a legal counsel can claim that the user didn’t understand what they were agreeing to.

Clickwrap ensures that digital Terms and Conditions hold legal weight. Clickwrap allows customers to actively click a checkbox or button, showing consent on legal contracts.

By digitizing terms and conditions, as opposed to having agents read a T&C script out loud, the company saves employees and customers time. In addition, digital Terms and Conditions are more compliant, as they can easily be updated, reviewed, and audited.

In both terms, the word “wrap” originates from a “shrink-wrap agreement,” in which customers would find a contract with a physical item that had been shrink-wrapped. According to the shrink-wrap agreement, the purchaser implicitly agrees to a set of terms and conditions by opening the package.

The newer terms “clickwrap” and “browsewrap” refer not to a physical object, but to digital agreements.

Browsewrap is commonly found on websites and mobile apps. It’s typically a small hyperlink at the bottom of a webpage that redirects to Terms and Conditions or a privacy policy. However, it doesn’t require the user to take any action. It simply provides legal information.

In contrast, clickwrap requires a user to click a checkbox that says “I agree” in order to consent to a service or move forward with the contract. It also clearly states the specific terms that govern this consent.

Lightico offers a digital clickwrap solution for companies that need to quickly and compliantly collect customer consent.

Instead of having an agent read out a lengthy compliance script, customers are sent mobile-optimized Terms and Conditions to read. They can then provide instant consent in one click.

Lightico’s digital Terms and Conditions ensure customers fully understand and correctly accept ToS with agent-guided directions of what to accept and how (e.g., through checkboxes), leading to higher completion rates.

Customers can provide consent from any location, removing a common barrier to closing a sale.

And crucially, Lightico uses automated workflows to ensure that the correct Terms and Conditions are sent to the customer, avoiding human error, reducing non-compliance, and simplifying agent processes.

Other providers of digital Terms and Conditions often rely on older technologies, such as PDF and email. This slows down the flow and prolongs time to closure. In contrast, Lightico uses intuitive, mobile-optimized Terms and Conditions that customers can consent to from any location.

Lightico’s instant consent solution can be quickly and easily integrated into companies’ existing workflows, CRM, agent toolbars, and third-party business applications. Digital consent and acceptance can be synced and centrally stored with a complete audit trail.

Lightico’s instant consent clickwrap is fully compliant with the decision of Long vs. Provide Commerce, Inc., as well as GDPR.

It is also highly secure: Agreed terms are locked and stored securely on CRM and backend systems with a time-stamped audit trail.

Yes. Lightico’s Terms and Conditions solution can be activated via email, text message, or within an app.

Lightico is very easy to set up and use. With remote training sessions, teams can be ready in a few hours (depending on the number of forms and third-party integrations). Business requirements are captured in an initial kick-off call where we create a plan for deployment.

Lightico best serves organizations, businesses, and financial institutions that need to collect a high volume Terms and Conditions from their customers in real-time. The solution’s value shines when companies need to collect consent fast.

To request a live demo, click here.